Product landscape is undergoing a major and fast paced transformation based on ever-changing customer needs. User experience and value-centricity are becoming the two key philosophies driving differentiation for product companies. Products of tomorrow will have to look outside the product for differentiation as products become platforms. The mantra for market leadership is no longer associated with only patents and product features but with ecosystem creation and leveraging the platforms.
Let’s take an example – Cars. Most cars in the same value category are today nearly undifferentiated on standard technical features – engine performance suspensions, powertrain, configuration etc. Automotive manufacturers are bringing differentiation by making the car as a platform to offer differentiated services – next generation telematics, seamless integration of entertainment from home to car; recommendations based on location based services are the buzz words of the industry. End customer user experience is driving this change as we move to a connected & converged world and investment in ecosystem creation around products is the only way product companies can maintain market share & leadership.
To address this revised marketplace, HCL looks to not only provide core product development services but also aid customers in creating ecosystem advantages around their products, either through collaborative strategic services or through HCL Productized Solutions. This is what we call – Engineering out of the Box or EOOTB in short.
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