Can Customer Feedback help to create innovative products??
I keep struggling with the definition of what is an innovative blockbuster product (or service), and this is yet another attempt: A truly innovative product is the one that delights its customers by anticipating their needs before they knew they have them. In other words, if you want to develop a blockbuster product, you should stop trying to better serve the existing needs of your customers and instead try to discover needs that customers may not realize they have and address them.
Traditionally, companies use customer feedback to assess satisfaction with existing products and to validate product developer’s ideas for the improvements. One of the most popular methods used for collecting customer feedback are survey and panels, where the questions asked or topics moderated tend to reflect interests of product development team and focus on how customers experience their product.
Link to article: http://blog.amplifiedanalytics.com/2011/10/can-customer-feedback-help-to-create-innovative-products/
The article is written by: Gregory Yankelovich, Amplified Analytics
