Speakers


Chairman: Dr. Ahmed Al-Ashaab, Senior Lecturer, Department of Manufacturing, Cranfield University

Chairman: Dr. Ahmed Al-Ashaab, Senior Lecturer, Department of Manufacturing, Cranfield University

Jesper Müller-Krogstrup, Partner, Nosco

Jesper Müller-Krogstrup, Partner, Nosco

Leon Lauritsen, Partner, Minerva

Leon Lauritsen, Partner, Minerva

Johan Henningsson, Engineering Manager and member of the Management, Arcoma

Johan Henningsson, Engineering Manager and member of the Management, Arcoma

Iain Moore, Innovation Director, Arla Foods

Iain Moore, Innovation Director, Arla Foods

Jonas Wicksell, PDM&PLM Solution Specialist, Cad-Q

Jonas Wicksell, PDM&PLM Solution Specialist, Cad-Q

Finn Jäger-Rasmussen, Global Platform Director, Grundfos Management

Finn Jäger-Rasmussen, Global Platform Director, Grundfos Management

Patrik Höckerbo, Industry director PLM, IFS

Patrik Höckerbo, Industry director PLM, IFS

Sandeep Kishore, EVP & Global Head, Sales & Practice, Engineering & R&D Services, HCL Technologies

Sandeep Kishore, EVP & Global Head, Sales & Practice, Engineering & R&D Services, HCL Technologies

Karin André, Director Corporate Innovation Office, Volvo cars

Karin André, Director Corporate Innovation Office, Volvo cars

Elisabetta Bari, Global Product Portfolio Director, Electrolux

Elisabetta Bari, Global Product Portfolio Director, Electrolux

Dr. Lauri Lehtonen, Head of Portfolio Management Global R&D / Department, Merck Consumer Health Care

Dr. Lauri Lehtonen, Head of Portfolio Management Global R&D / Department, Merck Consumer Health Care

Malcolm Larri, Trainer at Midfield Media’s Product Lifecycle Division

Malcolm Larri, Trainer at Midfield Media’s Product Lifecycle Division

Daniel Cho, Director Marketing, Market Intelligence & New Product Introduction, PCCI, Philips Healthcare

Daniel Cho, Director Marketing, Market Intelligence & New Product Introduction, PCCI, Philips Healthcare

Paul Isherwood, Director Innovation, External Networks & Partnerships GlaxoSmithKline Nutrition

Paul Isherwood, Director Innovation, External Networks & Partnerships GlaxoSmithKline Nutrition

Michel Sabouné, Director, Front End Innovation & Design Tetra Pak packaging Solution AB

Michel Sabouné, Director, Front End Innovation & Design Tetra Pak packaging Solution AB

Jens Møller Jensen, CTO, Danfoss IXA A/S

Jens Møller Jensen, CTO, Danfoss IXA A/S


Countdown

NPD World Tour Scandinavia
Starts:

RSS New product Development News

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Events

Welcome to NPD New Product Development World Tour Scandinavia

NPD New Product Development World Tour Scandinavia recommends: article by Gijs van Wulfen

03 Nov 2011

Never Start Innovation with an Idea!

Never start product or service innovation with an idea. Of course: innovation is initially about ideas. About getting the right ones. And realising these ideas in practice. A shining light bulb has become a global symbol for innovation. Just check Google images and type innovation and then you will see proof of this.

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services. I try to solve them with the FORTH innovation method.

Link to article: http://www.innovationexcellence.com/blog/2011/10/18/never-start-innovation-with-an-idea/

The article is written by: Gijs van Wulfen