NPD New Product Development World Tour Scandinavia is now only two months away! I have conducted a little survey with our chairman and all of the speakers. This week, the answers of Chairman Dr. Ahmed Al-Ashaab of Cranfield University and Michel Sabouné, Director Front End Innovation & Design, Tetra Pak:
What is, according to you, the most crucial issue to overcome when it comes to new product development?
Dr. Al-Ashaab: Having right product development process that facilitate innovation by providing the right knowledge to support value creation with a continuous improvement culture.
Michel Sabouné: The most crucial issue to overcome is having the full support from senior management to be able to follow through from Idea to launch and the ability and importance to work in a multi-disciplinary and cross organizational group at the front end of innovation.
What are you looking forward to the most at NPD World Tour Scandinavia?
Dr. Al-Ashaab: Opportunity to share and learn the latest product development good practices to meet the current challenges especially economic uncertainty
Michel Sabouné: Sharing experiences, success and failures from other companies and industries.
Follow us each week, for the answers from all the speakers!
Sincerely,
Thomas Igou, Project Manager, NPD New Product Development World Tour Scandinavia
